I was all set to buy the toaster after seeing McKynzee's post. I do educational tours where I showcase all sorts of stuff, like the Rachio controller, real time home automation, solar PV, geothermal HVAC, and other subjects. I was looking forward to adding the toaster to the tour.
But, it's a more cost effective connection (Blue Tooth) for the toaster, not a WiFi connection. So there's no IP address. And we can't thus discuss if it's a 'controlled by a cloud server' (like Rachio) or if it's an Internet Appliance that has a tiny Web server in it that can be directly controlled locally.
Don't laugh. It's coming. It wouldn't surprise me if some company's washing machine and dryer products are actually Ethernet or WiFi connected by now. Heck, my hot water heaters (Rheem) have IP addresses now, and, they're Internet appliance architecture to connect locally to!