Rachio Missing Opportunity in New Home Market

Home builders advertise their homes as Energy Star homes, so why not build on that and get on the smart irrigation bandwagon. Builders for many years had special deals from HydroPoint, the first company to come out with a smart controller (they are no longer in the residential market), so I don’t see any builder or con tractor paying retail price. Builders can sell Rachio as an upgrade. When a buyer is rolling all of this into a mortgage payment, the added cost is peanuts.

1 Like