The art of figuring out what features to offer versus what price to charge is hard. Being good at it makes or breaks small companies like yours.
Your described 'pro division' should have enough market intelligence information by now to know the answer to your question. If not, many companies will hire professionals to do this kind of research.
You guys are a self described software company. I'd be sure to make second in priority: marketing company.
My municipality is just one of tens of thousands. I'd aim for the 'sweet spot' of what the mujnicipalities tell you collectively. you.