@ted_chappell There is definitely some overlap. I see the IFTTT integration as loosely coupled with Nest. Our tighter Nest integration allows the Nest Protect device(s) status to be shown in our webapp real-time as well as getting real-time Nest Protect status data. I think there is roughly a 15 minute lag using IFTTT for this trigger. This tighter integration will potentially allow us to do more features with the Nest Protect that we could not do using IFTTT.
It will be interesting to watch the landscape (ha ha no pun intended) over the next few years and see if more companies gravitate to something like IFTTT and let them manage the glue but have a less engaged experience, or build tighter integrations that allow for more device cross-pollination.
Exciting times for sure!